award-winning flash website for new global fabric line

Client: Trend Fabrics
Award: Citation, Graphex
Photographers: Ralph Cole, John Amatucci, Mark Klaussen
Stylist: Nicci Atchley, Amber Nave

A website designed and developed to introduce a simple, reliable and obtainable new line of fabrics.

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I designed and developed a new website for Trend Fabrics, a brand new fabric line that focuses on making beautiful fabrics available at a more affordable price point. This set the tone for a simple, user-friendly interface and design. The website follows the previously established brand look: craft paper with purple accents.

I created a right-hand, slide navigation to mimic flipping the pages of a fabric book. Pages include the current line of “fabrics,” “trimmings,” “finished products,” “promotions” and “how to buy.” The “how to buy” page features a trend dealer locator form. The bottom navigation remains constant, giving users immediate access to the “about us,” “contact us” and “to the trade” pages. The “about us” page features the line’s advertisements in an animated scroller, an introduction to the sales reps, latest press, and tradeshow dates. The “contact us” page includes an email contact form. Large pictures throughout showcase the product and allow users to become more comfortable with the new brand.

I designed and built the site using Flash 2.0, some HTML and PHP.

launch full site


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