Client: Fabricut, S. Harris, Vervain, Trend
Award: Citation, Graphex
Photographer: Ralph Cole
Stylist: Nicci Atchley
An invitation to sales reps to tour the new fall upholstery, window and wall fabrics at Decosit in Belgium.
Fabricut and its brands wanted to showcase their new fall collection and increase rep attendance at the tradeshow. The beautiful bold and bright colors of the collection inspired the concept: “Thermal Warning: Hot Fabrics Reach Record Breaking Highs.” Each page of the z-fold is a daily forecast of a day of the conference. For example, September 8th’s forecast is “mostly orange with a high of citrus.” I used a z-fold to give each color group its own page, allow a glance at the whole line at one time as a “5-day forecast,” and keep the invitation small and more cost effective to mail. The heat map on the back ties the headline and daily forecast concepts together.