award-winning invitation to international tradeshow

Client: Fabricut, S. Harris, Vervain, Trend
Award: Citation, Graphex
Photographer: Ralph Cole
Stylist: Nicci Atchley

An invitation to sales reps to tour the new fall upholstery, window and wall fabrics at Decosit in Belgium.

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Fabricut and its brands wanted to showcase their new fall collection and increase rep attendance at the tradeshow. The beautiful bold and bright colors of the collection inspired the concept: “Thermal Warning: Hot Fabrics Reach Record Breaking Highs.” Each page of the z-fold is a daily forecast of a day of the conference. For example, September 8th’s forecast is “mostly orange with a high of citrus.” I used a z-fold to give each color group its own page, allow a glance at the whole line at one time as a “5-day forecast,” and keep the invitation small and more cost effective to mail. The heat map on the back ties the headline and daily forecast concepts together.


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