multimedia brand campaign series

freedompassionsafe landing
Client: Williams & Williams Auction

An illustrated campaign to elevate brand perception.

see more about this project

Williams & Williams real estate auction asked me to develop a fresh, out of the box image campaign to communicate their values at a glance. To attach the values to the brand more effectively, I turned the logo into a visual pun. I illustrated the concept so it would stand out in a newspaper and feel more like a genuine, heartfelt value rather than just a sales proposition.

Each ad focuses on a different visual pun, instantly connecting that value to the logo, and therefore the brand. It becomes a symbol of freedom (auction’s time-definite sales) as the Statue of Liberty’s headpiece. It becomes an alternate and innovate solution (a choice people make because they passionately believe in it) as an individual’s Mohawk and tattoo. It becomes a message of trust and safety in uncertain economic times (a smart economic decision) as a parachute that gives a safe landing.

The 3-series campaign ran in the Wall Street Journal. It made such an impact, that Williams & Williams asked me to expand the concept to other media.

national campaign elements:

  • newspaper ads
  • trade magazine ads
  • banner ads
  • direct mail
  • presentations
  • tradeshows
    • program ads
    • booth design
    • signage


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