brand awareness direct mailer

Client: Williams & Williams Auction

A B2B brand awareness direct mailer with pull tab and vellum envelope.

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Williams & Williams Auction wanted a brand piece that differentiated them from competitors and built brand awareness. After some research, I discovered a critical differentiator: their 97% closing rate is unparalleled in the industry.

The mailer I designed features this closing rate in an interesting and interactive way: a pull tab. The recipient pulls the tab, increasing the closing rate in the window to 98%, then 99%. This made a nonverbal commitment between Williams & Williams and the client to continue to increase closing rates and improve client confidence in their services. The vellum envelope helped showcase the pull-tab design and increase open rates.


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