A B2B brand awareness direct mailer with pull tab and vellum envelope.
The mailer I designed features this closing rate in an interesting and interactive way: a pull tab. The recipient pulls the tab, increasing the closing rate in the window to 98%, then 99%. This made a nonverbal commitment between Williams & Williams and the client to continue to increase closing rates and improve client confidence in their services. The vellum envelope helped showcase the pull-tab design and increase open rates.