Ad campaign positioning a local computer store as a positive alternative to larger superstores.
I used the ads to convey their main advantage, a reliable trusted friend you can call anytime. Slightly humorous headlines of “S.O.S. distress calls answered daily,” “Have an Esc plan that works” and “Love Hate Relationship” empathize with the customer and evoke camaraderie, while the testimonial series focused more on the integrity and trust. I tied all the ads together with a consistent brand presence for increased recognition in the marketplace.